The markets are bursting with innovative developments. Clever companies invest a lot of time, money and clever ideas in the creation of new products that are sometimes far superior to those of the competition. Unfortunately, when it comes to sales, however, they often continue to rely on outdated measures. As a result, no matter how innovative and unique the services on offer, without an optimized sales process, the majority of the actual potential will simply evaporate. Therefore, it is time to let creativity prevail not only in product development but also in sales. Here, it is particularly important to network proven processes with modern software. A holistic approach to digitization creates the standing on the market that is decisive for success and at the same time provides more time for the further development of one’s own products and the associated maintenance of competitiveness. What this means exactly and how a contact manager software can help you to reach your goals, you can read in this article.
Do you know your target group?
Only those who know their (potential) customers can satisfy them. This principle applies, of course, especially regarding maintaining relationships with existing customers, but also for customer acquisition. In order to be able to work successfully in the long term, you must focus on your customers and their challenges and needs and introduce appropriate measures that convey this attitude to the outside world or actively take into account the exact requirements of your (potential) customers. In many corporate contexts, maximum customer acquisition is achieved through contacts that are made through such efforts.
In particular, offer online content that provides your (potential) customers with a high added value. The latter must be convincing enough that they will eventually transmit specific contact data to you. The information obtained through the numerous methods for generating such leads can be managed within a customer management software. With the help of this software, you can then carry out subsequent steps with maximum efficiency. You should proceed as subtly as possible. Today, brute force methods such as direct telephone contact are more likely to scare off potential customers than to increase the likelihood of a deal.
How does a contact management system help you to win customers?
As already mentioned, a contact manager software provides you with specific advantages or helpful functions in customer acquisition: For example, place a contact form on your company’s website, which must be filled out before you receive a guide on how to make the best use of your goods or services. This is easily linked to the customer management system, so that all contacts made can be recorded immediately. You can create segmentation to help you identify the following measures or to classify your leads for further management actions towards the end of the process. In the program, you can not only view the contact details of your (potential) customers, but also call up the key points of your relationship with them and evaluate them again and again or use them in personal discussions. Among other things, you can plan tasks, store notes and documents on individual contacts and/or coordinate existing offers.
Strategically clever follow-ups ensure long-term success in customer acquisition
The establishment of a trusting relationship with your possible customers with potential for a long-term dialogue and thus continuous good business is based on the so-called Follow-Up. This is a renewed, strategically precisely planned establishment of contact, which holds great chances of closing. In order to be able to act here with maximum success, it is once again necessary to consider the problems or wishes of your prospective customers as precisely as possible. By using the general analysis of your target group and finally the data of your contact management system as a basis, you will strengthen the feeling of being understood by your prospects. In this way you will positively anchor your brand in the memory of your target group. As a result, the latter will probably buy from you again and again.
Despite these clear advantages of follow-ups, many companies still do without appropriate measures. On the bottom line, this is often due to insufficient cooperation between marketing and sales. This is where customer management software can help to build a certain bridge. Data stored there is accessible in all relevant departments – across companies and locations – and can be integrated into specific processes. In this way, the sales department is not just simply provided with contact data. Among other things, segmentation enables employees to see exactly which leads are already ready for a direct conversation and which are not.
Would you like to use the advantages of customer acquisition via lead generation for your own purposes and are you looking for a simple, functional system for managing your contacts? Then test the Brolio Contact Manager and register for free. We would be happy to provide you with individual information on the scope of the software’s features in a personal conversation.