Marketing & Campaigns Why does an SME need systematic marketing? For smaller companies, systematic planning and strategic orientation are essential to be able to compete successfully on the market. Anyone who wants to further expand a company focuses primarily on one task: winning customers and retaining existing customers. In order to be able to carry this out s May 25, 2020May 25, 2020
Marketing & Campaigns Sales concept as an integral part of marketing The goals of the sales activity are subordinate to the business goals or marketing objectives. The sales concept is thus an integral part of the marketing concept. From the marketing concept some basic decisions should be derived, with which the following questions are answered: – What is the May 25, 2020May 25, 2020
Marketing & Campaigns Uncategorized Marketing via social media channels Social media marketing has become an integral part of any marketing strategy. Companies are often faced with the question of which channels should be used to reach the largest possible target group. Is Facebook still enough or does it make sense to use several platforms? In the following sections, t May 25, 2020May 25, 2020
Customer acquisition Where do you get B2B contact details for your sales and how do you qualify them? August 27, 2020August 27, 2020
Customer acquisition How many customer contacts are needed for successful new customer acquisition? August 27, 2020August 27, 2020
Customer loyalty 8 Measures for successful customer relationship management August 27, 2020August 27, 2020
Customer loyalty Uncategorized Why is long-term customer loyalty so important? August 27, 2020August 27, 2020
